You are a BRAND! Just like Starbucks or Nike, your listings represent defining characteristics of what your clients can expect if they choose YOU. When you see someone carrying a cup of coffee from Starbucks you instantly know the brand and qualities behind the name. Your listings reflect part of your brand. One of the top tips given by experts to home sellers looking for a new Realtor™ is to look at potential agent’s current and previous listings. What do your listings reveal about you and your brand?
Fast Company says it this way, “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” This is your chance to stand out in a marketplace of noise and be recognized for your individual abilities. To explain without words why potential clients should choose You!
One of the best ways to improve your brand awareness online is by utilizing Vacant Home Staging, Occupied Home Staging, 2-hr Touch Ups, and 4-hr Face-lifts. Prior to professional photography, have the Model My Home Team prepare the home by positioning furniture and even adding key pieces to enhance the online listing and marketing. With simple design adjustments the listing becomes more appealing and your brand is enhanced.
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