Training
2-Day Training Workshop
"Home to Becoming a Staging Expert"
Next DFW Class
April 29th & 30th, 2010
9am - 3pm
Frisco, TX
Day One - Staging a Home for Market
- Curb Appeal
- Assessing the Home
- Positives vs. Negatives (What to play up, what to play down)
- The Consultation vs. The Estimate
- Areas of Concentration
- Streamlined De-cluttering
- Renew, Repair, or Replace
- Editing and Rearranging Furnishings
- Accessorizing for the Buyer
- Preparing to Show (Final Touches!)
Day Two - Business and Marketing
- Setting Yourself Up for Success
- Services to Offer
- Hands-On
- Consultations
- Furnishing Vacant Homes (Without owning or renting any furniture)
- Investing in Props
- Setting your Prices
- Marketing your Services to Realtors
- Marketing your Services to Home Owners
- Publicity...How to Get It!
- Advertising... What works, what doesn't
- Cross Selling Services
- Miscellaneous Concerns (Open Discussion)
Testing and Certification
Upon passing the course, you receive a certificate of completion, along with the HSE designation and you will be able to use the HSE logo. Completion also allows you the opportunity to access our new Staging Forum, which allows you to share information with other HSE associates.
About the Instructor
Jana Uselton started her own Staging business in 2002, Model My Home, and has since become the largest Staging business in the DFW area. She and her Staging Representatives work with many of the most successful Real Estate Agents in the country.
Jana also teaches continuing education courses to Realtors and is known for providing over the top customer service and having the "whatever it takes" attitude when it comes to helping people sell their homes. Jana graduated from the University of North Texas with a degree in Marketing, while also completing courses in Interior Design and Real Estate.
Jana and her team have provided Staging direction and hands-on Staging to thousands of homes throughout the metroplex. Services average $750 per job, which quickly offsets the investment of the course. The knowledge and experience will benefit anyone wanting to learn Staging concepts and how to start a Staging business.
Fees and Information
Cost of the 2-Day Workshop is $750.00 per person. Your space in the workshop will not be held until payment is received. Included in your training are workbooks for you to keep on both Home Staging Techniques and Business and Marketing. Lunch is also provided on the first day of the workshop. Both days begin at 9:00 a.m. and wrap up
at 3:00 p.m.
Classes are limited to 10 for individual benefit, so register early to ensure your spot!
To register, please contact me via e-mail at:
jana@modelmyhome.com or call 469-441-1549 to charge by credit card.